B2B SaaS Company Builds $2.4M Pipeline via AI Search
Client Overview
A mid-stage B2B SaaS company providing project management software for construction firms recognized that their target buyers were increasingly using AI tools to research and compare software solutions, but they were completely invisible in AI recommendations.
The Challenge
When construction managers asked ChatGPT or Perplexity for project management software recommendations, the company was never mentioned — while competitors appeared consistently.
Traditional content marketing was generating diminishing returns as AI-powered search began capturing a growing share of research queries.
The company's brand wasn't well-established enough to naturally appear in AI training data, requiring a proactive optimization strategy.
The Solution
We deployed AI Search Pro with a nationwide GEO strategy, creating comprehensive comparison content, use case guides, and industry-specific resources that AI platforms would reference.
Entity optimization ensured the company appeared in knowledge graphs, industry directories, and review platforms that AI models use as data sources.
AI answer monitoring tracked mentions across all major platforms, with weekly strategy adjustments based on visibility data.
We built a thought leadership content program with the CEO and product team, publishing authoritative content that AI platforms naturally cite.
Before & After Comparison
The Results
Generated a $2.4M qualified pipeline from AI search channels in 6 months.
AI mentions increased 400% across ChatGPT, Perplexity, and Google AI Overviews.
Captured 350+ qualified leads directly attributable to AI search visibility.
Brand awareness in their niche increased measurably, with the company now mentioned alongside established competitors.
"AI search is where our buyers are doing their research now. RewardLion got us visible in those conversations, and the pipeline impact has been massive. $2.4M in qualified pipeline from a channel that didn't exist for us 6 months ago. This is the future of B2B marketing."
Implementation Timeline
AI Visibility Audit
Mapped AI visibility gaps and developed comprehensive GEO strategy.
Content & Entity Building
Published 80+ pieces of AI-optimized content and built entity profiles.
Visibility Growth
AI mentions increased 400%. First qualified leads from AI channels.
$2.4M Pipeline
350+ qualified leads and $2.4M in pipeline from AI search channels.
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