Biz by Marc M&A Firm Generates $12M in Deal Flow
Client Overview
Biz by Marc is a boutique mergers and acquisitions advisory firm led by Marc, a seasoned business broker specializing in mid-market transactions ranging from $500K to $10M. Despite deep expertise and a strong track record, the firm was invisible online and losing deals to larger, more digitally savvy competitors.
The Challenge
The M&A advisory space is dominated by large firms with massive marketing budgets. Biz by Marc had zero organic search visibility and no content marketing strategy to establish credibility.
Deal sourcing was entirely relationship-based, limiting growth to Marc's personal network. There was no scalable system for attracting business sellers or buyers.
The firm had no digital presence beyond a basic website, no LinkedIn strategy, and no automated way to nurture long-cycle M&A leads that can take 6-18 months to close.
The Solution
We deployed AI Search Pro with a comprehensive authority-building strategy, creating in-depth content around business valuation, exit planning, and M&A process guides that targeted business owners considering a sale.
A LinkedIn thought leadership campaign was launched, positioning Marc as the go-to M&A advisor for mid-market businesses. Automated outreach sequences targeted business owners matching ideal seller profiles.
RewardLion OS was configured with a long-cycle CRM pipeline specifically designed for M&A deals, with automated nurture sequences that educated potential sellers over months, building trust and keeping Biz by Marc top-of-mind.
We built a high-converting business valuation calculator funnel that captured seller leads at the top of the funnel and fed them into the automated nurture system.
Before & After Comparison
The Results
Generated $12M in deal flow within the first year, with 3 transactions closing for a combined advisory fee of $480K.
Domain authority increased 340%, with Biz by Marc ranking on page 1 for key M&A search terms in their market.
LinkedIn following grew from 800 to 12,000+, with Marc's posts regularly generating 50K+ impressions.
The business valuation calculator captured 85+ qualified inquiries monthly, creating a sustainable pipeline of potential sellers.
"RewardLion turned me from a local business broker into a recognized M&A authority. The content strategy and LinkedIn automation have generated more deal flow in one year than I generated in the previous three combined. The long-cycle nurture system is brilliant — sellers who downloaded our valuation guide 8 months ago are now calling me ready to sell."
Implementation Timeline
Authority Foundation
Built content strategy, launched AI Search Pro, created business valuation calculator funnel.
LinkedIn Launch
Deployed LinkedIn thought leadership campaign and automated outreach sequences.
Pipeline Growth
85+ qualified inquiries monthly. First major deal sourced through digital channels.
$12M Deal Flow
Cumulative deal flow reached $12M with 3 closed transactions and a robust pipeline.
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