Sunrun Solar Consultant Increases Leads by 340% in 90 Days
Client Overview
A top-performing Sunrun solar consultant in Florida needed to scale beyond personal referrals and door-to-door sales. Despite excellent close rates, the consultant's growth was limited by an inability to generate consistent, high-quality leads through digital channels.
The Challenge
The consultant was generating only 25-30 leads per month through a combination of door-to-door canvassing and basic Facebook ads, with a cost per lead exceeding $200.
Solar leads have a notoriously long decision cycle — homeowners research for weeks before committing. Without an automated nurture system, most leads went cold.
Competition from national solar companies with massive ad budgets made it difficult to compete on cost per click for high-intent solar keywords.
The Solution
We launched AI Ads Pro with a multi-platform strategy: Google Search for high-intent buyers, Meta for awareness and education, and YouTube for solar testimonial content distribution.
RewardLion OS was configured with a solar-specific nurture sequence that educated leads about tax credits, savings calculations, and financing options over a 30-day automated journey.
AI Assistants Pro handled instant lead response, qualifying homeowners based on roof type, energy usage, and homeownership status before connecting them with the consultant.
Before & After Comparison
The Results
Lead volume increased 340% from 25-30/month to 110+/month within 90 days.
Cost per lead dropped 60% from $200+ to $78 through AI-optimized bidding and targeting.
The automated nurture system converted 22% of leads to consultations, compared to the previous 8% manual follow-up rate.
Generated $2.1M in new solar installation revenue in the first 90 days.
"I went from knocking on doors to having qualified homeowners calling me. The AI follow-up system is incredible — it educates people about solar savings so by the time I meet them, they're already sold. 340% more leads in 90 days speaks for itself."
Implementation Timeline
Strategy & Setup
Audited existing campaigns, built solar-specific landing pages, configured RewardLion OS nurture sequences.
Campaign Launch
Launched AI Ads Pro across Google, Meta, and YouTube. Leads doubled in first 30 days.
AI Optimization
AI algorithms optimized targeting and bidding. Cost per lead dropped 45%.
340% Growth
Reached 110+ leads/month with $2.1M in installation revenue generated.
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